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Art Director, Problem Solver, and Visual Storyteller

I help entrepreneurs, brands and organizations create memorable, user-centered experiences by blending strategic storytelling with thoughtful, inclusive design. Let’s build unique brand experiences and share compelling stories.

Featured Works

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StellarAlgo

Elevating fan engagement through design

LIDD

Transforming Global Supply Chain Consulting

Solutionreach

Boosting patient engagement with a seamless digital experience

Intrusion

A reinvented brand for next-generation cybersecurity

Cronometer

Rebranding the future of nutrition tracking

Prickly Pear

A bold identity for fashion and decor brand

Ideations 2024

Taking creativity to new heights

Services

Great design isn’t just about aesthetics—it’s about solving problems, telling stories, and driving results. With a keen eye for detail, a strategic mindset, and a passion for innovation, I craft bold, high-impact solutions that elevate brands, enhance user experiences, and deliver measurable success.

Branding & Strategy

  • Brand & Creative Strategy
  • Brand Identity & Positioning
  • Content Strategy & Art Direction
  • Creative Direction & Visual Storytelling

Web & Product Design

  • UX/UI Design
  • AI-Enhanced Design Systems
  • Digital Product Strategy
  • Conversion & Performance Optimization

Content & Campaigns

  • High-Impact Social Media Content
  • Integrated Advertising Campaigns
  • Premium Presentation & Pitch Deck Design
  • Motion & Video Art Direction

Leadership & Consulting

  • Creative Leadership & Team Development
  • Workshops & Training for Creatives
  • Design Thinking & Strategy for Businesses
  • Executive-Level Brand & Digital Consulting

Testimonials

As the Art Director for nearly 6 years TEDxCalgary, Freddy brought an especially creative and talented approach to assist in our efforts to create a garden of ideas such that Calgary becomes the best for the world.

Client – Rahim Sajan

Freddy brings a wealth of technical knowledge, passion, and positive energy to the team. In the time we worked together, Freddy coached a team of UI/UX designers, providing strategic recommendations, supporting collaboration with the development team, and introducing innovative AI technologies to the creative process.

Vishu Mahajan

His work moved the bar higher and was instrumental in sending signal amidst the noise. We felt fortunate to work with Freddy and the entire city benefited from his hard work and talents. I highly recommend you take up any opportunity to work with him!

Client – TEDxCalgary

Freddy is an outstanding person to work with. He creates a relaxed atmoshere around him. As far as his talents, he is a skilled designer who can offer several solutions to a problem. By far his greatest talent is his ability to understand what you want and then create it. You would be lucky to have a chance to work with him .

Rafael Talavera
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Get in Touch