Art Director, Creative Mentor, Storyteller, and Problem Solver

I help brands and creative minds build work that matters. You bring the ideas, I'll bring the clarity, craft, and direction. Let’s create something meaningful and share stories that connect.

Testimonials

Freddy brings a wealth of technical knowledge, passion, and positive energy to the team. In the time we worked together, Freddy coached a team of UI/UX designers, providing strategic recommendations, supporting collaboration with the development team, and introducing innovative AI technologies to the creative process.

Vishu Mahajan
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Offerings

I bring over 2 decades in the creative industry and love working with people just like you. Let's solve problems, tell stories, and drive results.

Branding & Strategy

  • Brand & Creative Strategy
  • Brand Identity & Positioning
  • Content Strategy & Art Direction
  • Creative Direction & Visual Storytelling

Web & Product Design

  • UX/UI Design
  • AI-Enhanced Design Systems
  • Digital Product Strategy
  • Conversion & Performance Optimization

Content & Campaigns

  • High-Impact Social Media Content
  • Integrated Advertising Campaigns
  • Pitch & Presentation Deck Design
  • Motion & Video Art Direction

Leadership & Consulting

  • Creative Leadership & Team Development
  • Workshops & Training for Creatives
  • Design Thinking & Strategy for Businesses
  • Executive-Level Brand & Digital Consulting

Testimonials

As the Art Director for nearly 6 years TEDxCalgary, Freddy brought an especially creative and talented approach to assist in our efforts to create a garden of ideas such that Calgary becomes the best for the world.

Client – Rahim Sajan
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Mentoring & Career Coaching

 

 Learn to design like

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This is not about grinding harder. It is about clarity, intention, and having someone in your corner while you make real moves.

This is not a course. It is a conversation that turns into action. It is you and me, shoulder to shoulder, working through the blocks that keep slowing you down. We name the patterns. We fix them. We build something solid.

This mentorship is my way of giving back to the community that shaped me. I am not here to hand you a passive module or a plug and play formula. I am here to work with you directly. To help you strengthen your craft, your confidence, and your business. One honest conversation at a time. One clear step at a time. One brave decision at a time.

"I mentor designers to grow their portfolios, confidence, and leadership skills."

Are you ready to level up your creative journey?

Limited spots available each month

Mentoring & Career Coaching

Guiding designers, teams, and leaders to grow skills, confidence, and creative careers through structured support. Choose from one‑on‑one, packages, or cohort‑based options.

 

Free Discovery Call

Price: FREE

Let's jump on a call and have a 20‑minute chat to explore your goals, see if mentorship is the right fit, and choose the package that will work best for you and your career.

Career Coaching Session

Price: $80 CAD

60‑minute one‑on‑one coaching call to talk through your current challenges — portfolio, interviews, or storytelling — and leave with clear action steps.

Boost your Resume

Price: $100 CAD

A focused session to refine your resume so it stands out in creative industries. Get practical edits, clarity on positioning, and a version ready to submit with confidence.

Portfolio Review

Price: $120 CAD

Two 60-minute sessions of targeted support to quickly improve your portfolio and storytelling. Accessible for students needing a fast tune‑up without a long commitment.

Conquering Job Interviews

Price: $160 CAD

Two 90-minute intensive sessions focused on mastering interviews — from anticipating tough questions to crafting confident, story-driven answers that highlight your strengths.

Leverage the power of AI

Price: $240 CAD

Three 60 minute hands-on sessions for integrating AI tools into your creative practice. Learn how to boost efficiency, generate concepts and build workflows.

Career Accelerator

Price: $750 CAD

3‑month mentorship to build confidence and momentum for job transitions or freelance growth. Includes bi‑weekly 1:1 coaching calls, mock interviews + presentation prep.

Price: $1200 CAD

Full day group workshop for creative teams to help you uncover your authentic voice and improve how you present yourself as a designer. Ideal for team building confidence in networking, and team settings.

Mentee Testimonials

What It’s Like to Work with Me

Freddy gave me exceptional guidance during our session, helping me clarify my career choices. His amazing communication, motivation, and problem-solving skills made for an outstanding experience.

Sofia Tan - Mentee

Freddy is highly knowledgeable and has a great understanding of the design and advertising industry. His feedback is always on-point and logical, but he never tries to force his personal opinion on me. Instead, I am encouraged to continue working on my portfolio, and I genuinely believe these sessions will help my career level up. He is very friendly and a good listener. 10/10.

Bartosz Jaskólski

Working with Freddy, was an incredibly valuable experience. His deep industry knowledge, sharp eye for detail, and ability to assess both creative and strategic aspects of design made his input truly insightful. He not only provided constructive feedback on my work, layout, and approach but also offered a broader professional perspective on my profile, story, and career direction. He balanced honesty with encouragement, making the conversation inspiring and productive.

Mentee - Diana Izabela
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Latest Articles

Testimonials

What It’s Like to Work with Me

His work moved the bar higher and was instrumental in sending signal amidst the noise. We felt fortunate to work with Freddy and the entire city benefited from his hard work and talents. I highly recommend you take up any opportunity to work with him!

Client – TEDxCalgary

Freddy is an outstanding person to work with. He creates a relaxed atmoshere around him. As far as his talents, he is a skilled designer who can offer several solutions to a problem. By far his greatest talent is his ability to understand what you want and then create it. You would be lucky to have a chance to work with him .

Rafael Talavera
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Get in Touch