Art Director, Design Mentor, Problem Solver, and Storyteller

I help brands and entrepreneurs craft user-centered journeys through strategic storytelling and inclusive design. Let’s build something meaningful and share stories that connect.

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Testimonials

As the Art Director for nearly 6 years TEDxCalgary, Freddy brought an especially creative and talented approach to assist in our efforts to create a garden of ideas such that Calgary becomes the best for the world.

Client – Rahim Sajan

Freddy brings a wealth of technical knowledge, passion, and positive energy to the team. In the time we worked together, Freddy coached a team of UI/UX designers, providing strategic recommendations, supporting collaboration with the development team, and introducing innovative AI technologies to the creative process.

Vishu Mahajan

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Services

Great design isn’t just about aesthetics—it’s about solving problems, telling stories, and driving results. With a keen eye for detail, a strategic mindset, and a passion for innovation, I craft bold, high-impact solutions that elevate brands, enhance user experiences, and deliver measurable success.

Brand & Creative Strategy
Brand Identity & Positioning
Content Strategy & Art Direction
Creative Direction & Visual Storytelling

UX/UI Design
AI-Enhanced Design Systems
Digital Product Strategy
Conversion & Performance Optimization

High-Impact Social Media Content
Integrated Advertising Campaigns
Pitch & Presentation Deck Design
Motion & Video Art Direction

Creative Leadership & Team Development
Workshops & Training for Creatives
Design Thinking & Strategy for Businesses
Executive-Level Brand & Digital Consulting

StellarAlgo

Branding, Web Design
2025

Elevating fan engagement through design

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LIDD

Branding, Web Design
2024

Transforming Global Supply Chain Consulting

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Solutionreach

Branding, Web Design
2024

Boosting patient engagement through digital experience

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Intrusion

Branding, Web Design
2023

A reinvented brand for next-generation cybersecurity

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Cronometer

Branding, Web Design
2023

Rebranding the future of nutrition tracking

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Testimonials

His work moved the bar higher and was instrumental in sending signal amidst the noise. We felt fortunate to work with Freddy and the entire city benefited from his hard work and talents. I highly recommend you take up any opportunity to work with him!

Client – TEDxCalgary

Freddy is an outstanding person to work with. He creates a relaxed atmoshere around him. As far as his talents, he is a skilled designer who can offer several solutions to a problem. By far his greatest talent is his ability to understand what you want and then create it. You would be lucky to have a chance to work with him .

Rafael Talavera

Working with Freddy, was an incredibly valuable experience. His deep industry knowledge, sharp eye for detail, and ability to assess both creative and strategic aspects of design made his input truly insightful. He not only provided constructive feedback on my work, layout, and approach but also offered a broader professional perspective on my profile, story, and career direction. He balanced honesty with encouragement, making the conversation inspiring and productive.

Mentee - Diana Izabela

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Mentoring & Career Coaching

Guiding designers, teams, and leaders to grow skills, confidence, and creative careers through structured support. Choose from one‑on‑one, packages, or cohort‑based options.

Free Discovery Call

Price: FREE

Let's jump on a call and have a 20‑minute chat to explore your goals, see if mentorship is the right fit, and choose the package that will work best for you and your career.

Book a Discovery Call

Career Coaching Session

Price: $80 CAD

60‑minute one‑on‑one coaching call to talk through your current challenges — portfolio, interviews, or storytelling — and leave with clear action steps.

Book a Session

Boost your Resume

Price: $100 CAD

A focused session to refine your resume so it stands out in creative industries. Get practical edits, clarity on positioning, and a version ready to submit with confidence.

Book a critique

Portfolio Review

Price: $120 CAD

Two 60-minute sessions of targeted support to quickly improve your portfolio and storytelling. Accessible for students needing a fast tune‑up without a long commitment.

Book a Portfolio Session

Conquering Job Interviews

Price: $160 CAD

Two 90-minute intensive sessions focused on mastering interviews — from anticipating tough questions to crafting confident, story-driven answers that highlight your strengths.

Book Interview Coaching

Leverage the power of AI

Price: $240 CAD

Hands-on mentorship for integrating AI tools into your creative practice. Learn how to boost efficiency, generate concepts, and build workflows that give you an edge .

Book AI Mentorship

Career Accelerator

Price: $750 CAD

3‑month mentorship to build confidence and momentum for job transitions or freelance growth. Includes bi‑weekly 1:1 coaching calls, mock interviews + presentation prep.

Apply Now

Find your voice workshop

Price: $1200 CAD

Full day group workshop for creative teams to help you uncover your authentic voice and improve how you present yourself as a designer. Ideal for team building confidence in networking, and team settings.

Book Workshop

I mentor designers to grow their portfolios, confidence, and leadership skills.

Are you ready to level up your creative journey?

Design is more than tools—it’s about people, ideas, and the journey of growth. Whether you’re an emerging creative or a seasoned pro seeking a fresh perspective, I mentor designers to grow their portfolios, confidence, and leadership skills.

Book a Mentoring Session