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Selected Projects

Elevating fan engagement through design
  • Branding,  Web Design
  • 2025

Transforming Global Supply Chain Consulting
  • Branding,  Web Design
  • 2024

Boosting patient engagement with a seamless digital experience
  • Branding,  Web Design
  • 2024

A reinvented brand for next-generation cybersecurity
  • Branding,  Web Design
  • 2023

Rebranding the future of nutrition tracking
  • Branding,  Web Design
  • 2023

A bold identity for fashion and decor brand
  • Logo Design
  • 2021

Hola, I'm Freddy!

Born in Nicaragua and shaped by a global journey, I’ve spent over two decades crafting meaningful, strategic design experiences across industries. From curating historical exhibitions to building digital products for startups and established tech companies, my work blends storytelling, creativity, and deep technical knowledge. 

As an art director, I’ve led teams through rebrands, product launches, and full-scale design systems — always balancing aesthetics with strategy. My background in both print and digital media gives me a strong foundation, but it's my ability to adapt, listen, and collaborate that sets me apart.

Beyond the screen, I’m also an artist, a musician, a dancer, and a believer in the power of community. I’ve mentored creatives and organized events that connect people through art, culture, and conversation. To me, design isn’t just about visuals — it’s about creating experiences that resonate, solve problems, and make life a little better for those on the other side.

Things I do

Your brand needs to be more than just a logo—it should be recognizable, flexible, and unforgettable. I design brand identities that don’t just look good but build trust and make a real impact. From logos to color palettes to messaging, every detail is crafted to tell your story and connect with your audience.

A strong brand doesn’t happen by accident. I help businesses define their position, find opportunities, and create a strategy that stands out. Every design decision is backed by research and insight, making sure your brand isn’t just another face in the crowd—it’s the one people remember.

Your website is your most important digital asset—it should work hard for your brand 24/7. I design user-friendly, visually compelling websites that tell your story, engage your audience, and drive action. Whether it’s a new brand launch or a redesign, I make sure your site isn’t just beautiful—it works.

People connect with images, motion, and stories—I bring brands to life through animation, illustration, photography, and video. Whether it’s capturing emotion, creating dynamic content, or building a distinct visual style, I make sure your brand stands out in a crowded market.

In today’s fast-moving digital world, eye-catching visuals and smart messaging are everything. I create ads, social media content, and email marketing templates that keep your brand top-of-mind. Every piece of content is designed to grab attention, spark engagement, and drive results.

Print should never be an afterthought. From business cards to high-end packaging, I design tangible brand experiences that make people stop and take notice. I work closely with printers to ensure quality, texture, and finish make a lasting impression. Because great print isn’t just seen—it’s felt.

Let's talk Let's talk

Core values

Collaborative
Spirit

I believe the best creative outcomes are a result of teamwork. Open communication and idea exchange drive my process, building an environment where visions can be executed effectively and creatively.

Momentum
Builder

Progress is essential, and I fuel it through consistent, intentional actions. My focus on momentum creates exponential impact, moving projects forward with purpose and energy.

Always be
Innovating

Driven to push creative boundaries, I craft impactful visuals that captivate and resonate. With curiosity at the core, my work ensures each project surprises and leaves a lasting impression.

Connect
the Dots

I draw from a global and cross-industry perspective to bring fresh insights to each project. I develop creative solutions that are grounded in purpose and resonate deeply with the client’s vision and stay on budget.

Tech Driven
Innovation

I push design forward by leveraging AI, automation, and motion design to create visuals that wouldn’t be possible otherwise. Technology enhances creativity—it doesn’t replace it.

Data-Informed
Creativity

My work is where strategy meets aesthetics. I track performance, analyze market trends, and use research-backed insights to ensure every design decision is not just visually striking, but effective

Things I  Love

❤️ Spending time with my daughters is one of my greatest joys and sources of inspiration.

🎨 I’m always doodling and painting, letting creativity flow beyond the digital screen.

🎶 I love making music with friends. I'm a multi-instrumentalist... give me any and I will make music with it.

💃 Dancing is in my soul—whether it’s Salsa, Merengue, ChaChaCha, or Bachata, I love the energy, rhythm, and movement.

🍲I'm also always in the kitchen, I’m all about cooking delicious meals and baking fresh sourdough bread 🍞, experimenting with flavors and techniques.

When I need to recharge, I love to spend time outside, I hit the trails, 🏞️ love going on hikes with my silly corgi, Sadie, who keeps things interesting with her endless curiosity.

And few things are better than the scent of old books 📚 and fresh coffee ☕,  a nostalgic combination that sparks my inspiration.

I help purpose-driven brands get clear on who they are, what they stand for, and how they show up. Through smart strategy and bold design, I create work that connects, moves people, and gets results.

© 2025 Freddy Meynard