StellarAlgo
Elevating fan engagement through design
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Branding
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Web Design
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Environmental Design
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Sales Enablement
StellarAlgo’s fan engagement platform empowers sports and entertainment organizations to harness data-driven insights for more precise audience targeting and deeper fan connections. By organizing, analyzing, and interpreting data from multiple sources, it enables teams, leagues, and partners to better understand fan behavior, personalize outreach, and build lasting relationships with their most passionate supporters.
01
Clarify Brand Positioning – Expand beyond the CDP label to showcase full fan engagement capabilities.
02
Strengthen Audience Connection – Craft messaging that resonates with key industry stakeholders.
03
Revamp Visual Identity – Modernize the brand while preserving recognition and energy.
04
Boost Growth & Engagement – Optimize messaging to increase traffic and attract partnerships.
Repositioning & Rebranding
A New Brand Identity
In 2016, StellarAlgo introduced a basic fan insight and no-code segmentation tool.
Over five years, the company and platform evolved, necessitating a brand refresh to better reflect its energy and passion for the industry.
The original brand was simple and stark, fitting the "lean and mean" startup phase, but as the company grew, the visuals no longer accurately represented its innovative approach.
The website messaging also needed an update, as positioning the platform solely as a Customer Data Platform (CDP) no longer captured its full depth and breadth.
The rebranding efforts led to a 29% increase in organic web traffic within six months, and the company now serves over 130 sports properties and their partners, including major leagues like the NBA, NHL, MLS, and NFL.
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organic traffic growth
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properties + partners served
Credits
Client
Stellar Algo
Art Director
Freddy Meynard
Designers
Sara Niinimaa
Ihor Saveliev
Developers
Quentin Chown
Shanice Talan