LIDD

Transforming Global Supply Chain Consulting

Branding, Web Design
2024

Branding
Web Design
Art Direction
Email Marketing

LIDD is a leading supply chain consulting firm based in Montreal, operating across North America, Europe, and Asia.

They specialize in helping businesses design, implement, and optimize supply chain infrastructure through a comprehensive and data-driven approach.

Their expertise covers warehouse design, inventory strategy, technology implementation, and end-to-end supply chain planning.

By integrating cutting-edge technology, custom software solutions, and expert engineering, LIDD helps organizations improve efficiency, reduce operational costs, and scale sustainably in an increasingly competitive market.

Challenge

As LIDD expanded globally, they needed to establish a brand and website that reflected their world-class expertise. Competing against top-tier consulting firms, their digital presence lacked the sophistication necessary to attract top talent, clients, and partners.

Solution

Brand Strategy & Messaging

Tiller developed a strategic messaging framework positioning LIDD as a human-centric, industry-agnostic leader. The goal was to emphasize their deep expertise while reinforcing their global credibility.

This framework ensured consistency in brand communication, making LIDD’s value proposition clear and compelling across all touchpoints.

Visual Identity Refresh

We redefined LIDD’s brand aesthetics to reflect their modern and sophisticated approach:

Introduced a refined color palette featuring bold blacks, crisp whites, and scarlet reds.
Created a structured brand guide ensuring consistency in marketing materials and digital presence.
Developed a distinct visual identity that reinforces trust and innovation.

Website Redesign

Streamlined Navigation: Optimized the sitemap for a seamless user experience.
Service Clarity: Consolidated offerings into four primary categories—supply chain consulting, technology, distribution center design, and facility implementation.
Stronger Visual Impact: Integrated geometric patterns, human-centric imagery, and dynamic elements to create a more engaging digital experience.
Multilingual Support: Enabled translation options to better serve international audiences.