Hola, I'm Freddy!
Born in Nicaragua, my journey has taken me across industries and disciplines, from historical exhibitions and print media to leading UI/UX, branding, and product design for tech and creative agencies.
With over two decades in the design industry, my work bridges strategy and innovation, ensuring that every project not only looks stunning but also drives real business impact.
Core values
Collaborative
Spirit
I believe the best creative outcomes are a result of teamwork. Open communication and idea exchange drive my process, building an environment where visions can be executed effectively and creatively.
Momentum
Builder
Progress is essential, and I fuel it through consistent, intentional actions. My focus on momentum creates exponential impact, moving projects forward with purpose and energy.
Always be
Innovating
Driven to push creative boundaries, I craft impactful visuals that captivate and resonate. With curiosity at the core, my work ensures each project surprises and leaves a lasting impression.
Connect
the Dots
I draw from a global and cross-industry perspective to bring fresh insights to each project. I develop creative solutions that are grounded in purpose and resonate deeply with the client’s vision and stay on budget.
AI and Tech
Driven Innovation
I push design forward by leveraging AI, automation, and motion design to create visuals that wouldn’t be possible otherwise. Technology enhances creativity—it doesn’t replace it.
Data-Informed
Creativity
My work is where strategy meets aesthetics. I track performance, analyze market trends, and use research-backed insights to ensure every design decision is not just visually striking, but effective
Things I Love
Spending time with my daughters is one of my greatest joys—whether we’re playing, creating, or just sharing moments of laughter. 🎨 I’m always doodling and painting, letting creativity flow beyond the digital screen.
🎶 As a multi-instrumentalist, I love making music and singing with friends. It doesn't matter the instrument, give me any and I will make music with it.
💃 Dancing is in my soul—whether it’s Salsa, Merengue, ChaChaCha, or Bachata, I love the energy, rhythm, and movement.
I'm also always in the kitchen, I’m all about cooking delicious meals and baking fresh sourdough bread 🍞, experimenting with flavors and techniques.
When I need to recharge, I hit the trails, 🏞️ going on hikes with my silly corgi, Sadie, who keeps things interesting with her endless curiosity.
And few things are better than the scent of old books 📚 and fresh coffee ☕, a combination that always sparks inspiration and nostalgia.
Things I do
Branding: Brand identities, logos, naming, copywriting, and creative direction.
Your brand needs to be more than just a logo—it should be recognizable, flexible, and unforgettable. I design brand identities that don’t just look good but build trust and make a real impact. From logos to color palettes to messaging, every detail is crafted to tell your story and connect with your audience.
Strategy: Competitor analysis, positioning, brand values, muse, and audience.
A strong brand doesn’t happen by accident. I help businesses define their position, find opportunities, and create a strategy that stands out. Every design decision is backed by research and insight, making sure your brand isn’t just another face in the crowd—it’s the one people remember.
Web: Design & development for WordPress, Shopify, Framer, and Webflow
Your website is your most important digital asset—it should work hard for your brand 24/7. I design user-friendly, visually compelling websites that tell your story, engage your audience, and drive action. Whether it’s a new brand launch or a redesign, I make sure your site isn’t just beautiful—it works.
Visuals: Illustration, animation, photography, and infographics.
People connect with images, motion, and stories—I bring brands to life through animation, illustration, photography, and video. Whether it’s capturing emotion, creating dynamic content, or building a distinct visual style, I make sure your brand stands out in a crowded market.
Digital: Ad creative, social media graphics, and email campaigns.
In today’s fast-moving digital world, eye-catching visuals and smart messaging are everything. I create ads, social media content, and email marketing templates that keep your brand top-of-mind. Every piece of content is designed to grab attention, spark engagement, and drive results.
Print: Packaging, signage, menus, marketing materials, clothing, and merch.
Print should never be an afterthought. From business cards to high-end packaging, I design tangible brand experiences that make people stop and take notice. I work closely with printers to ensure quality, texture, and finish make a lasting impression. Because great print isn’t just seen—it’s felt.